While touring with her D.C.-based band, Nihilitia, Sara grew tired and frustrated of the on-the-go smoking options that hadn’t changed much since she was a college kid, poking around her first head shop.
- Glass and porcelain pieces always ended in tragedy.
- Ubiquitous fake cigarettes ("shitty ciggies”) weren’t fooling anyone.
- Flaws in the design were rampant: holding too little product and clogging almost instantly
After the major loss of a friend, followed by a series of escalating dares with herself, Sara Hussain created her first product, BUDDY.
Our mission at BUDDY is simple: to actively dispel any stigma or shame associated with smoking, and impart a sense of self-satisfaction onto the user instead.