The Buddy Story


"Several years back, I was flying back and forth to DC for band practice. Normally I’d buy a throwaway piece or borrow something from a friend after I landed, usually my drummer.
Smoking was usually done on the go, in alleys and whatnot, which meant glass and porcelain pieces always ended in tragedy.
The ubiquitous "fake cigarette" (shitty ciggy, as I like to call it) wasn't fooling anyone. Besides, there were faults in the design, holding too little product and clogging almost instantly. Ugh! Didn't we deserve better? 
I became increasingly frustrated that the options for smoking on the go hadn't changed much since I was a college kid poking around my first head shop. Then my drummer died and my whole world came crashing down. Once I stopped reeling, I channeled my grief into making BUDDY into a reality. 
I wanted to actively dispel any stigma or shame associated with smoking, and impart a sense of pride onto the user instead. My vision was pretty clear - I wanted something functional and affordable with an androgynous high design aesthetic that wouldn’t break if dropped on the sidewalk. Something tough, but lovely. Something worthy of those legendary nights making mischief with the ones you love. Voila. Buddy was born." 
Sara Hussain, founder of BUDDY. 
Visit Leaff to read the rest of this interview. 
 photo by Rhonda Green